Tag Archives: Marketing

Mmmm … meatball sundae

Actually it sounds pretty gross. But that’s the premise of Seth Godin’s new book,“How to Avoid a Meatball Sundae” – the mess concocted when adding the sundae toppings of New Marketing (MySpace, Facebook, YouTube, etc.) to meatballs (average consumer products sold via mass marketing to the largest possible number of people).

I admit I’m one of those folks who gets really excited about the cool stuff you can do with that New Marketing magic. Luckily I work online for a media company, so I get to experiment with the New Marketing. Some of it works for us, some of it doesn’t. Nonetheless, it requires work and persistent efforts to be useful.

I can imagine how those “meatball” companies with bottomless advertising budgets would want to get on the bandwagon. But adding sprinkles and hot fudge to a meatball organization is just nasty.

I haven’t picked up the book yet, but pan to. In the meantime I found some excerpts if you’re interested in reading more about it.

Back in the saddle; btw, PTS!

There are keys to any successful blog; remaining on topic, be informative (yet interesting), update frequently, and stick to a schedule. I’ve lapsed on those last 2 months for a variety of reasons – of which I apologize profusely. But let’s move on from that.

I was catching up on the 200+ blog posts in Google Reader this morning and one stood out to me that I could relate to completely. Sean Polay, a colleague of mine at Ottaway Newspapers reminded his content folks to “Pimp the good stuff!”, or as he affectionately coined the phrase, “Pimp that shit!” Or nicely put: “PTS!” Gotta love that.

How many times have we gone through the trouble of creating really great content or tools, only to have to shrivel up in no man’s land because it didn’t belong in a specific content category? Or simply because of lack of communication between departments? Or how about the times we’ve gone through the trouble of promoting a feature offline only to have no clear direction on how to find it once on the site? Sitewide search is helpful, but not necessarily the slam-dunk solution.

So do yourself and your audience a favor, and PTS!

OK, OK … Beacon has got a creepy factor

Some friends have been emailing me, asking if I’ve lost it completely regarding my last post. I’m not going to reiterate all of the privacy concerns Facebook’s Beacon is incurring all over the place. I know I posted how Busted Tees published my latest holiday purchase right there on my profile. Yes, I agree – it’s creepy. And they really, really need a very clear opt-out mechanism. But you have to admit, it’s a whole new level of behavioral advertising. Whether it’s effective or not we’ll have to see. That’s the selling point for me.