Tag Archives: Blog

The Technical Struggle of Converting to WordPress

I was reading SEOBook’s post on how to migrate blogs from Blogger to WordPress , excited to see a step-by-step process for something I really need to get on since WordPress provides a lot more flexibility and customization. But once I saw the first step, I started to panic:

Step 1: Download and install WordPress (also requires setting up a MySQL database).

Umm, I don’t have a clue on how to set up a MySQL database. Or hack CSS by hand, or create conditional php statements, or rewrite .htaccess files. So how am I supposed to take advantage of the SEO benefits WordPress provides when I’m technically lost?

I consider myself technically-savvy, many colleagues and friends can attest to that. But after I read that blog post I started thinking of the value of marketing vs. technology. Where does search marketing really fall? If I had the best, most up-to-date technology, will search follow? It’ll help I’m sure, but unless I create value, fill a need, and engage with community, does it really matter?

So I’m still considering WordPress because it really is better. But what I may just do is just provide a static link back to Blogger. That sounds nasty, it won’t be well-optimized, but I just don’t have time to learn php. I could always just stick with Blogger and forget about WordPress altogether. Unless someone out there feels generous and wants to help – I’ll be happy to reciprocate.

How to Be Creative and the Social Objects That Get People Talking

Many folks know I come from a creative background, I studied painting in college, and first got into marketing via graphic design (back when it was called “desktop publishing”). So when I came across this blog post by Hugh MacLeod on how to be creative, of course I stopped and pondered a bit. First, I thought there was a bit of irony that there’s an organized list on how to be creative. But I liked the list, so I’m posting it here. But take a look at the last item when you get to the end of the list:

So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years:

1. Ignore everybody.

2. The idea doesn’t have to be big. It just has to be yours.

3. Put the hours in.

4. If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail.

5. You are responsible for your own experience.

6. Everyone is born creative; everyone is given a box of crayons in kindergarten.

7. Keep your day job.

8. Companies that squelch creativity can no longer compete with companies that champion creativity.

9. Everybody has their own private Mount Everest they were put on this earth to climb.

10. The more talented somebody is, the less they need the props.

11. Don’t try to stand out from the crowd; avoid crowds altogether.

12. If you accept the pain, it cannot hurt you.

13. Never compare your inside with somebody else’s outside.

14. Dying young is overrated.

15. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.

16. The world is changing.

17. Merit can be bought. Passion can’t.

18. Avoid the Watercooler Gang.

19. Sing in your own voice.

20. The choice of media is irrelevant.

21. Selling out is harder than it looks.

22. Nobody cares. Do it for yourself.

23. Worrying about “Commercial vs. Artistic” is a complete waste of time.

24. Don’t worry about finding inspiration. It comes eventually.

25. You have to find your own schtick.

26. Write from the heart.

27. The best way to get approval is not to need it.

28. Power is never given. Power is taken.

29. Whatever choice you make, The Devil gets his due eventually.

30. The hardest part of being creative is getting used to it.

31. Remain frugal.

32. Allow your work to age with you.

33. Being Poor Sucks.

34. Beware of turning hobbies into jobs.

35. Savor obscurity while it lasts.

36. Start blogging.

Uh, start blogging?

Well, his point is that blogs help make things happen indirectly. In a world driven by statistics and ROI, blogging can be a creative marketing tool, you just need the time. And eventually, if done well, your blog, or product, will become the “Social Object” – the reason people talk to each other in the first place. And then – voila – the “Social Object” becomes a “node” of your social network.

I think what I like the most is his approach: blog for yourself. I’ve found blogging a daunting task, although I really want to keep up with it. Why? It’s because I think people care, and so it has to be perfectly informative and useful. I don’t want to embarrass myself. But if I remember these tips on How to Be Creative, it really shouldn’t matter, right?

Anyway, it’s heady stuff, and I find it fascinating, and intend to keep plowing through.

Still in search of the best name ever

Not just the best ever, but the best name for this blog. I’ve had some input, and did a little research, which advises getting your own domain name. Guess what, I’ve got that (although it’s not working properly, I’m on that as well). But for some reason I’m putting the pressure upon myself to come up with something witty, insightful, motivating, pseudo-professional, and not dull. Give it a brand. So I set up a poll – what’s your opinion? Part of me is thinking to start over.