I promised my dear friend David Harry from the SEO Dojo a guest post on International SEO, so make sure you check out the 9 Easy Tips To Get You Jet Setting In No Time.
2008 was a breakthrough year for me on many levels – hired and immersed full time in SEO; learning, experiencing and in some cases teaching new ways to market online; and of course my kids throw some new outlook on life here and there. But one of the biggest impacts professionally has been engaging with my smart network on Twitter, many who have taught and helped me this past year.
Now why 103? Well, I started listing people and it came to 103, that’s it. Of course 100 is a nice round number that my analytics and PR friends lust after, but no need to take someone off the list. I should mention that this is not a finite list, I’m virtually meeting new people every day, and next year who knows what the next 103 will look like. And I encourage readers who come across this post to add more. And if I left you off inadvertently, well, my bad, I got to 103 and thought that was a good start.
But I encourage anyone involved in SEO, social media or internet marketing to follow these people. They are solid tweeps. They may not follow you back, but be humble and open yourself to learning something new in 2009.
Here is the latest news on rankings. I’m hoping that in 2009 more businesses will look beyond how they rank and instead focus on qualified traffic. Perhaps instead of focusing on a Page 1 result, how about working on those terms that actually drive business and make money? I’m just saying.
Last week we did a quick local SEO 101 presentation/training session where a highly-regarded PR firm attended. We were happy to see them, and had an engaging conversation on the impact of SEO and social media in the PR landscape.
But this in itself presents a challenge for anyone who works for a search marketing firm. With the growing comfort level for search marketing and social media at agencies and internal marketing departments, how does an SEO firm work with a client who already uses an advertising agency or PR firm that offer the same services? Do you “consult” on the projects that are already “optimized” by other agencies? Do you start offering these other services, expanding solely from search (such as social media efforts)? If so, how do you introduce social media as part of a search strategy? Do you provide the content development and syndication service as part of social media plans?
Of course, the folks in this arena are well-versed in social and the impact on search, but once presented with a potential client who has enough understanding to be dangerous (yet still confused), the challenge of _not_ sounding obtuse and buzz-wordy is a big one.
I’ve done a little research on social media specifics that you can actually offer as a service, but most service descriptions I’ve found (mostly from agencies) have been very broad, with lots of marketing-speak that just make my eyes roll.
As you can imagine, this could go in many different directions, and would love to hear your thoughts, or if you’ve come across the same challenges. I’ll be happy to compile the results and share the feedback.
Blending listings from news, images, video, local listings and book search engines, Universal Search from Google will be delivering video more often to the top spots. There are steps to take when thinking about marketing video online, which extends a lot further than just creating a channel on YouTube.
Basic SEO tactics still apply – video optimization really uses mainstream search optimization
Write a relevant, but catchy, video title: Use related key phrases that is relevant to your product, service or brand.
Optimize with tags: Tag your video with key phrases that people are likely to use or based on keyword research. No need to hold back on tags.
Don’t forget your video file name and meta description: Use keywords in your video file name. And don’t forget your thumbnails too.
Develop inbound and cross links: Use keywords as anchor text to link to your video from other areas of your site.
Provide transcripts: This may be difficult to put right on the page, but you could provide an outline of the transcript with the option to download the full version. This helps optimize the copy on the page.
Video best practices help with marketing and SEO
Keep videos short: Rule of thumb is five minutes max online. 1-3 minute segments is better. If it’s a longer segment, break it out into multiple clips. Use good titles and tags, and provide thumbnails for each segment with descriptive highlights. It’s easier for users to pick up where they left off without having to go back to the beginning. Also it offers the opportunity to use more keywords, and helps when users are viewing video on mobile devices.
Use video as an entry point to your other content: Post videos on YouTube, vMix, FaceBook, etc. to provide links back to your site and other content.
YouTube it: YouTube own more than half of all video traffic online. If you post to any user-generated video site make it YouTube. Video search engines are already there, including Google.
Try the Google Video Upload Program: it’s a great tool to upload batch video.
Provide a video sitemap.
Syndicate your video with RSS: Use a publishing tool that supports a Media RSS output, and the optional Media RSS enclosures related to SEO. The most important fields for optimizing video data are the title, description, and keywords.
Offer social bookmarking tools: Provide icons and options to digg, StumbleUpon, delicious, technorati (for blogs), Facebook, etc.
Be viral: Provide the option for users to embed the video code onto their own site.
Brand your video: You’re going through the trouble of creating the video and syndicating it, make it yours and put your logo on it.
Allow comments AND ratings: Videos that receive higher ratings from users are the ones that users tend to favorite and save.
Measurement – who is watching your video and how often?
Now that your video is well-optimized, it’s time to do some tracking. Segments you want to measure for video activity include:
– Overall and individual time spent
– Most watched videos
– Videos with both the highest conversion rate (call-to-action) and the highest abandonment rate
– Failure rates (number of people who could not open the video in their browser)
– If you capture ratings and comments, include the most popular videos with the most feedback.
If you can, create a special section for your video content (subdomain, video site map, video archive on your site, etc.), in order to track how many people are watching your videos. Any web analytics software package can measure this, including Google Analytics. And ifyou use FeedBurner for RSS, it offers trackable items the free package, including measuring total subscribers and total downloads.
Need more? Check out other these sources:
There are many more, please share.