Category Archives: Search Engine Marketing

It’s Time For A Change, So I’m (Re) Opening For Business

For those who have been under the COVID-19 cloud, I was let go from Third Door Media in April due to, well, a COVID-induced restructuring. It’s always tough to unexpectedly lose a job; I have been through this once before during the recession in 2008. But this time the word “challenging” does not suffice.

A job search can feel like zero value for a ton of work.

Actually, let me step back. That’s not entirely true. I have connected and reconnected with dozens of colleagues over the last four months, and have gotten to know some fantastic new friends. I have become more involved and I have networked in the past few months like I never have before. Searching for a job is grueling, thankless work. For years I have been fortunate to have had my work come to me naturally, and frankly dismissed the tedium and hard work that is involved in a job search, especially in such a competitive market. It’s easy to be complacent and think you can find a position right away.

Back to marketing consulting.

During my job search, I have had so many wonderful colleagues offer support, and ask me, “Why not do your own thing?” Well, after four months of looking for an in-house gig, I decided to embrace consulting again. I have not stopped looking, but now I’m ready to work more than ever. After so many hours of outreach and preparing for interviews, I realized I can share a lot more if I opened up and offered my marketing experience and knowledge to help organizations, rather than hold out for that perfect opportunity.

I’d like to take a moment to thank these fantastic humans.

Akvile DeFazio
Alex Bennert
Amy Gesenhues
Andrew Shotland
Anita Brearton
Anne Jordan
Anne Wright
Barry Schwartz
Betsy Peters
Brenda Darroch
Brian Gagnon
Brooke Sellas
Casie Gillette
Chris Elwell
Dan Dinsmore
Dana Schwind
Danny Sullivan
David Frankel
Doc Sheldon
Elisabeth Osmeloski
Eric Lander
Ginny Marvin
Greg Sterling
Heather Jury
Jane Bogue
Jane Mount
Janice Rogers
Jeff Jordan
Jim Darroch
Jon Henshaw
Karen DeWeese
Karl Scholz
Kathleen Haley
Katie Jordan
Kellianne Frankel
Kristy Morrison
Lindsey Tishgart
Malinda Gagnon
Mark Traphagen
Marty Weintraub
Melissa Ledesma
Michael Robinson
Michele Martin
Michelle DeMent
Michelle Hayes
Michelle Robbins
Nori Gale
Phoebe Fasulo
Purna Virji
Sara Runnels
Stephanie Seymour
Stephanie St. Martin
Susanne Gurman
Tim Wright
Vicki Frost
Wendy Almeida

And yes, Guy Raz.

Guy Raz offers job search support

Launching Maine SEO, Search and Social Marketing Consulting Services

The time has come.

But why the delay? I needed a nudge. A big fat nudge.

But despite that, I have been extremely lucky to have colleagues, friends and family who have pushed me in this direction for years. I have been inspired by too many to list here. Why it has taken so long to get started is because I had always believed that I was better suited working on a bigger team. That still may be the case, but what’s awesome is that I can still do that.

I am thrilled to launch my own business. This is a great opportunity to bridge global search marketing expertise and apply it locally. I have a serious passion for SEO, reputation management and social media marketing, combined with a holistic strategic and tactical perspectives. I have over a decade of marketing experience and a proven track record in strategically defining and implementing successful campaigns.

Enough of the complex marketing-speak – my focus will be to be savvy and insightful. And cause trouble here and there.

Let’s do this.

Inevitable: twitter.google.com

Yesterday Google Announced its search deal with Twitter that will include tweets in search results.

Google incorporating real-time search of course is not at all shocking. Twitter already secured a search deal with Bing (Facebook was in that deal too), and the impact of up-to-the-minute search results is nothing to sneeze at. Plus, the Twitter search function alone foreshadowed a deal, don’t you think?

Twitter SearchGoogle Search Box

New Google Search Features Present New Opportunities For SEOs

Google announced at its Searchology event yesterday new search options that can significantly impact your search result and traffic.

Users can now easily refine their search by choosing a search result category such as reviews, videos and forums. In addition, searchers can  also toggle between displaying images from result page to displaying more text, or choose to view the most recent content indexed within the last 24 hours.

new-google-features3

So what does this mean? Ideally, it means that any searcher will find what they need with less work. Of course Google can’t read minds (yet), but with different – and more – search result potential, SEO is important as ever.

1. Optimize your digital assets.
If universal search is not enough of a reason to optimize digital assets such as images and video, now is the time. The search result competition is looking a lot differently on the page, providing easier entry points for user-generated content and social media.

2. Keep content fresh.
Granted this is a no-brainer for any SEO. But with time now as a segmentation factor (hello? Twitter search?), it plays a bigger role.

3. Manage your online reputation.
That means getting a good grasp of reviews and news items getting thrown around about you and your company, and respond and mange it positively. It was much easier to push down negative results in a “flatter” result, however the new features can dig up some old news you would rather have left alone.

4. Changing search content consumption.
This is not necessarily new since Google News is already in play. But segmenting by time frame will get you the latest scores, news, comments, you name it.

5. More Adwords opportunities.
Yep, you got it girls and boys. More search options means searchers spending more time on Google, which means more clicks for Google and as a result more ad opportunities. I’m just sayin’.

6. Yank that long tail.
I haven’t gone into describing the new Wonder Wheel feature, but the idea is to visually generate deeper search results by providing “wheels” with keyword “spokes” that may bring the searcher deeper results than just the main query. So not only are videos, images, fresher content and reviews getting higher on the search result, but those long tail keywords too.

google-wonder-wheel1

So what’s next? I’m still waiting to see how deeper personalization, Google profiles and FriendConnect start impacting search result. Imagine seeing whay my FriendConnect “recommends” directly when conducting a search. It’s almost like reading minds. Almost.