Category Archives: Marketing

One Internet Marketing Book Of All Books? Good Luck With That.

I was presented with a question on SEOmoz the other day asking, “What’s the one definitive Internet marketing book that covers everything?” Um, does it need to be one book? Because I could not think of THE Book Of All Books – the Gray’s Anatomy of Internet Marketing if you will – the “one” internet marketing book that will answer all questions. There may be a great textbook out there, but the idea of learning Internet marketing from a text book just seems really bizarre in its own right.

So I created a must-read book list. I can say I have read (or mostly read) these books, and there is important enough messages in all of them to share with you here. If you think you’re an expert in one realm, you will be pleasantly surprised what you may learn from a different source. I try to supplement my reading without relying too much on one source for all of the answers. And frankly, picking up a book in addition to the blogosphere is a nice change of pace.

Monica Wright's Bookshelf

I don't own a Kindle.

Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug

Marketing in the Age of Google by Vanessa Fox

Web Analytics An Hour a Day by Avinash Kaushik

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik

The New Community Rules: Marketing on the Social Web by Tamar Weinberg

New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Trust Agents by Chris Brogan

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan and Dharmesh Shah

Pay Per Click Search Marketing An Hour A Day by David Szetela

A Few More On Deck

Of course there are other books I want to read as well, and just haven’t had the time to pick up or dig into. I recently got extremely sidetracked by The Hunger Games Trilogy. It can’t be all work and no play.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) by Mike Moran and Bill Hunt

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash

Advanced Google Adwords by Brad Geddes

The Art of SEO, Mastering Search Engine Optimization (Theory in Practice) By Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchola

Content Strategy for the Web by Kristina Halverson

Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg, John Quart-vonTivadar

What’s on your marketing book list?

Addendum: Earlier I FAILED to add my friend Alan K’necht’s book The Last Original Idea: A Cynic’s View To Internet Marketing. Entertaining and worthwhile, it shares amusing stories of how Internet marketing has evolved over the years. Some I have completely forgotten about! And fwiw, it’s on the top shelf in the image above on top of Built To Last. It really is. 🙂

Launching Maine SEO, Search and Social Marketing Consulting Services

The time has come.

But why the delay? I needed a nudge. A big fat nudge.

But despite that, I have been extremely lucky to have colleagues, friends and family who have pushed me in this direction for years. I have been inspired by too many to list here. Why it has taken so long to get started is because I had always believed that I was better suited working on a bigger team. That still may be the case, but what’s awesome is that I can still do that.

I am thrilled to launch my own business. This is a great opportunity to bridge global search marketing expertise and apply it locally. I have a serious passion for SEO, reputation management and social media marketing, combined with a holistic strategic and tactical perspectives. I have over a decade of marketing experience and a proven track record in strategically defining and implementing successful campaigns.

Enough of the complex marketing-speak – my focus will be to be savvy and insightful. And cause trouble here and there.

Let’s do this.

Moving on to MicroArts and a New Adventure in Ubiquity

After almost 2 years at VONT + HMG, I’m about to embark on a new ride.

Most don’t realize this, but I was a search newbie when I was hired. For almost 10 years I was deeply involved in online marketing, but only unofficially dabbled in SEO. Joining VONT + HMG threw me into the search marketing pool deep end, and without guidance, education and friendship from many search professionals online and in person, I would have sunk straight to the bottom. Instead, alongside my colleagues and friends Ginny Marvin and Sarah Kutzen, we redefined our search services, building out to include full SEO audits to social media marketing. It’s been a tremendous experience, and I am extremely grateful for the relationship and knowledge shared these past few years.

So where am I headed?

MicroArts Creative Agency

On February 1 I’ll be joining MicroArts Creative Agency as the Practice Director for Search Marketing, collaborating with an awesome team with amazing creative brainpower and marketing smarts, working together in a culture that’s too good to be true. These guys get it, and now it’s time to get their clients to the next level when it comes to search marketing. Admittedly, this is going to involve refining some PPC chops (wish me luck, I’ll need to have multiple come-to-Jesus calls with Dana Lookadoo, David Szetela, Joanna Lord, Kate Morris and Steve Plunkett). Those calls will only become fodder for future posts, I’m sure of it.

But it doesn’t stop there; there will be Ubiquity

Ubiquity

Ubiquity is a book project MicroArts is launching this year – a collection of  “proven internet strategies for pioneering brands” written by “Entrepreneurs, Innovators and Downright Crackpots”. Since I seem to attract and befriend a lot of crackpots, they thought it would be a good idea for me to serve as a voice for the book, working with collaborators from all walks of Internet marketing. Rather than me define Ubiquity – take a look at some pages yourself, and let us know if you are interested in contributing.

This is an opportunity to take part in something extremely special. Establishing a brand while building a viable business has changed. Getting heard – let alone getting attention – is arguably a challenge in such a noisy space. This is going to be awesome project, and I can’t wait for the crackpots to share what they’ve got.

(Update: I would be amiss not to mention MicroArts on Twitter, so plugging that here at the end.)