Even if it is tongue-in-cheek.
And if you don’t know Alan Bleiweiss I suggest you follow him.
I would like to share this one thought about “sharing expensive knowledge”…
I learned SEO, social and marketing organically, and am continuous student. If it weren’t for many, many people in the SEO community sharing their knowledge and expertise, via blog, time, etc. I know I could not be in the position I am in today. I have never gone to a class – my former employer paid for my first conference, others I have gone to as a speaker or on my own dime. The SEO and online marketing community is general is very generous with sharing knowledge for free. If anything, sometimes they like to “one up” each other testing different tactics and creative. But they always share.
I can certainly see the view about not wanting to share expensive knowledge. But as someone who does this every day, it’s not only MY knowledge that counts – it’s my community’s knowledge that keeps me moving forward. I am only as good as my network. If we aren’t learning from each other, the community – and I – will remain stagnant.