Author Archives: Monica Wright

About Monica Wright

Monica Wright serves as Vice President of Audience Engagement for Third Door Media, producers of digital marketing leaders Search Engine Land, Marketing Land, and the SMX and MarTech conference series. With over fifteen years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement across multiple platforms and channels including desktop, mobile, social and email.

It’s Time For A Change, So I’m (Re) Opening For Business

For those who have been under the COVID-19 cloud, I was let go from Third Door Media in April due to, well, a COVID-induced restructuring. It’s always tough to unexpectedly lose a job; I have been through this once before during the recession in 2008. But this time the word “challenging” does not suffice.

A job search can feel like zero value for a ton of work.

Actually, let me step back. That’s not entirely true. I have connected and reconnected with dozens of colleagues over the last four months, and have gotten to know some fantastic new friends. I have become more involved and I have networked in the past few months like I never have before. Searching for a job is grueling, thankless work. For years I have been fortunate to have had my work come to me naturally, and frankly dismissed the tedium and hard work that is involved in a job search, especially in such a competitive market. It’s easy to be complacent and think you can find a position right away.

Back to marketing consulting.

During my job search, I have had so many wonderful colleagues offer support, and ask me, “Why not do your own thing?” Well, after four months of looking for an in-house gig, I decided to embrace consulting again. I have not stopped looking, but now I’m ready to work more than ever. After so many hours of outreach and preparing for interviews, I realized I can share a lot more if I opened up and offered my marketing experience and knowledge to help organizations, rather than hold out for that perfect opportunity.

I’d like to take a moment to thank these fantastic humans.

Akvile DeFazio
Alex Bennert
Amy Gesenhues
Andrew Shotland
Anita Brearton
Anne Jordan
Anne Wright
Barry Schwartz
Betsy Peters
Brenda Darroch
Brian Gagnon
Brooke Sellas
Casie Gillette
Chris Elwell
Dan Dinsmore
Dana Schwind
Danny Sullivan
David Frankel
Doc Sheldon
Elisabeth Osmeloski
Eric Lander
Ginny Marvin
Greg Sterling
Heather Jury
Jane Bogue
Jane Mount
Janice Rogers
Jeff Jordan
Jim Darroch
Jon Henshaw
Karen DeWeese
Karl Scholz
Kathleen Haley
Katie Jordan
Kellianne Frankel
Kristy Morrison
Lindsey Tishgart
Malinda Gagnon
Mark Traphagen
Marty Weintraub
Melissa Ledesma
Michael Robinson
Michele Martin
Michelle DeMent
Michelle Hayes
Michelle Robbins
Nori Gale
Phoebe Fasulo
Purna Virji
Sara Runnels
Stephanie Seymour
Stephanie St. Martin
Susanne Gurman
Tim Wright
Vicki Frost
Wendy Almeida

And yes, Guy Raz.

Guy Raz offers job search support

A Tale of Two Oncologists for International Women’s Day

About a month ago I had follow up appointments and scans at Dana-Farber. It was totally uneventful (we like that) but I had an exchange with my oncologist that stuck with me, and since it’s International Women’s Day, I thought I’d write about it.

A bit of context first…

Last year, toward the end of my treatment for stage III breast cancer, I learned my oncologist Dr. Y was moving to Seattle to be closer to family. I was devastated, at this point we had built a rapport and considered her my rock during treatment. I congratulated her of course, and asked her how many of her patients does she need to tell; she said 900 (!!!) but not to worry, because my new oncologist Dr. P is wonderful and I will be in excellent hands. During the week of the 2016 election I had my first appointment with Dr. P. It was hard to avoid any commentary of political news, she and I were both in shock and exhausted by the lack of sleep with concern over the election outcome. But I left there feeling good, she was my people.

Now back to my recent appointment…

Dr. P and I were catching up and I mentioned that I recently sent a card to Dr. Y. It had been two years since my diagnosis, and I wanted to thank her. Dr. P smiled and said that’s wonderful, that she and Dr. Y still talk and see each other regularly at conferences. They always share a hotel room.

I looked up at her. Women who work and travel together have a close trusting relationship, personally and professionally. I consider the women I travel with as family away from home, the friendly faces that offer to get coffee, share Band-Aids for blisters and walk each other back safely to hotel rooms. It’s a sisterhood. Dr. Y didn’t have to refer one of her 900 patients to her friend and colleague, but she did. I realized in that one moment, I have two oncologists, not one.

So here’s to the tribes of women who have worked, traveled, lived, laughed, cried and taken care of each other.

It’s October, Please Pink Responsibly

As a breast cancer patient (I’ll always be one) this is my first Pinktober. I’m two weeks in, and here’s the thing… wearing pink “for awareness”, without taking any other action, is NOT the same as fighting breast cancer.

I love football. Yet when I see the NFL’s carefully crafted marketing and spending on pink merchandise that could go toward finding a cure rather than “create awareness” of a disease that pretty much everyone already knows about drives me just as crazy as this election cycle.

It’s not just the NFL, smaller businesses are blinded by the NFL’s success and capitalizing on all things pink. Here’s an email I received from AWMA, a martial arts gear supplier. The irony here is that the sport helped get through some of my darkest days going through breast cancer treatment. Obviously they aren’t the only ones.

AWMA Pinktober Email

Now, to be very clear, I have no trouble when using pink as demonstrating support. Our local youth football league sold pink shirts to parents of players. My kids see this, and they know that their teams have their backs. They also take action beyond “awareness.” And for the six or so years we’ve been part of youth and high school football, I know of five mothers diagnosed with breast cancer whose kids play. One passed away last year from Stage IV – she was an oncology nurse, helping others with breast cancer.

My dojo family demonstrates support the same way. They take action, and go beyond Pinktober – the DFMA tournament is held in June.

What I have a problem with are the businesses that sell the pink shirts and the pink belts knowing that they are for Pinktober. Why not donate some of the proceeds? Another idea is to increase prices, even by a dollar with the commitment to finding a cure.

So please think beyond awareness. Take action. As a friend of mine says “Pink responsibly.” Actions don’t have to be big:

Pink responsibly

Because here’s the reality – I’m not considered cured until I die of something else. And I’m not the only one.

Coincidences And The Ugly Side Of Intuition

This summer I went through this phase of researching long-term disability insurance options, rewriting our wills and reviewing life insurance policies. We also got a new dog, not only because we missed our old dog, but because I didn’t want to regret getting another dog for the kids in case something happened to me. I also started studying constellations – my youngest son had “studying stars” as part of a summer project, and I just kept going. So each night while walking Joe I’d look up, see how many more constellations I could identify, and try to think beyond my small little world. You see where I am going with this.

When I was first diagnosed with breast cancer in November 2015, I was indeed upset, but I wasn’t concerned with the prognosis. It was when I was restaged after surgery that I went downhill. In light of all of these preparations I took on this summer, I was absolutely convinced I was dying. Intellectually, of course, I knew this was not true; I still have so much treatment ahead of me, one drug that is new, the other changing the HER2+ diagnosis from one that was extremely poor before 1998 to one that is very treatable.  But every day in the pit of my stomach, I thought it had to be more than just a coincidence that I would start prepping in the case of my death and wondering more about the notion of heaven only a few months prior to my diagnosis. I was convinced my actions were signs of things to come, and I became more frustrated than ever that I logically could not get passed it. This despair and obsession lasted for weeks. Then, this week a social worker called from Dana-Farber. I told her this story.

“That’s called intuition,” she said. “I hear stories like that all the time.” No kidding. And then I remembered the last time I took a Myers-Briggs test, I came up as INFJ. Of course I was freaking out. But it was completely normal. There was comfort in that, and in the past few days, I haven’t really thought about it.

***

I decided the first week of January to be treated in Boston at the Dana-Farber Cancer Institute. It’s a bit far from where we live, but nothing unmanageable. And Boston is my hometown. It would be a disservice to me and my family if I didn’t go to one of the best cancer clinics and research facilities in the world that happens to be two hours away. So as of 1/7/16, I have been (and will be) in Boston every week for twelve Taxol infusions, receiving Herceptin and Perjeta every third week. Once that’s completed, I’ll receive four rounds of the Adriamycin / Cytoxan cocktail (also affectionately known as “the red devil“) over another twelve weeks. Then I’ll receive more surgery, then radiation, and more Herceptin every three weeks. 2016 will certainly be a long year, but we’ll definitely make the most of it.

Getting Chemo At Dana Farber

The crazy part, so far, I feel fine. I get tired a few days after treatment days, but nothing absolutely unusual, and I love going to Dana-Farber. Tomorrow is my fourth round of Taxol, and just yesterday my hair started to fall out – not in big chunks, but lots of noticeable strands everywhere. Just as well, really, it was going to happen eventually.

I’ve thought pretty hard about sharing ongoing details. Things on the internet live forever. And of course I realize what will come up in search results under my name (beyond the other Monica Wright, of course.) It’s hard to be public about something so personally frightening, while maintaining strength and composure. But last week while looking at the Dana-Farber site I came across Tara Shuman’s blog, she articulated so many things I was feeling, there were too many similarities to our stories. I asked her about her book and read the entire thing in one day. I wasn’t alone. I realized that there are thousands of us at any given time, and when I can give back (not IF, but WHEN), I hope somehow I’ll be able to guide others through this journey, too.

A Thought About Christmas Miracles…

Two days ago my friend Purna messaged me, “The Hindu gods are several.”

I am Catholic, but that doesn’t matter. My friends of all faiths have been praying, lighting candles, putting my name on temple rolls, sending reassuring words of encouragement for weeks.

After my surgery on Dec. 11, I learned that the cancer was indeed in the lymph nodes – in fact in all four of the lymph nodes biopsied. Despite two mammograms, three ultrasounds and an MRI, the tumor was three times larger than projected. The pre-cancerous area was twice as large as projected. When I was first diagnosed I was afraid of pain, treatments and the long road to recovery. Then in an instant I became afraid for my life. It’s now Stage III, not Stage I. It’s now Grade 3, not Grade 2. I have some very naughty cells trying to take over. So naughty that the surgeon couldn’t get clean margins after surgery. What if it has spread to the rest of my body? And what if they come back, two, five, ten years from now?  The risk has felt very real – a wonderful woman whose son plays in the same football league as my son just passed away this fall after a recurrence. I was in despair.

My family and friends knew this, and the good vibes continued to come. The calls, the stories about long lives, the food, the surprise gifts, and the jokes all still came. My aunt and one of my oldest friends both joined Facebook – after years and years of protest – only to check in on me. I had friends ready to hop on planes. I even received cards and letters from friends of friends – people I have never even met – offering words of hope, to remind me to fight, that the not knowing is the darkest place. And what also came were the flood of prayers.

Driftwood Christmas Tree

It was barely ten minutes after Purna shared her sentiments about the Hindu gods that I got the call from the hospital. “I have good news!” the nurse shared. “The bone scans and CT scans are clean!”

Now I have many friends who are atheists who I know will claim this is all science. Yes it is indeed science, I will never contest that. And maybe it was just a coincidence that I got that call at that time. But the physical and emotional relief I felt at that one moment, and the outpouring of the human spirit and love (and faith) I have received over these last few weeks, have been nothing short of miraculous. Thank you, everyone – to humans, to gods, to Jesus and spirits everywhere. Thank you.

Merry Christmas from me, my family, and Little Joe. IMG_7591

P.S.: While looking at my bone scan during my follow-up appointment the surgeon asked if I ever broke my ribs. I have no recollection of ever breaking my ribs, I’ve been injured a few times, but nothing broken, from what I can recall. She said, “Mmm, yeah, you’ve broken your ribs.” Now I don’t know which sparring partner over the past nine years I need to thank for that, but if anything it made me feel a lot stronger about the year to come.