Recently I have been getting quite a few questions about where does social media marketing fit into an organization – is it marketing? Is it content? PR? Does the Web department manage it? (Ack! NO! Please don’t!)
To be frank, it’s all of that and a bit more. I have always described the role as a “Community Manager”, and this article really defines what is involved – online and offline. Deb and Dave who write the Kommein blog are seasoned social media experts that focus on community building. This is an excellent resource for any marketer expanding into the social media marketing terrain. It’s a bumpy ride, but extremely worthwhile.