I was reading SEOBook’s post on how to migrate blogs from Blogger to WordPress , excited to see a step-by-step process for something I really need to get on since WordPress provides a lot more flexibility and customization. But once I saw the first step, I started to panic:
Step 1: Download and install WordPress (also requires setting up a MySQL database).
Umm, I don’t have a clue on how to set up a MySQL database. Or hack CSS by hand, or create conditional php statements, or rewrite .htaccess files. So how am I supposed to take advantage of the SEO benefits WordPress provides when I’m technically lost?
I consider myself technically-savvy, many colleagues and friends can attest to that. But after I read that blog post I started thinking of the value of marketing vs. technology. Where does search marketing really fall? If I had the best, most up-to-date technology, will search follow? It’ll help I’m sure, but unless I create value, fill a need, and engage with community, does it really matter?
So I’m still considering WordPress because it really is better. But what I may just do is just provide a static link back to Blogger. That sounds nasty, it won’t be well-optimized, but I just don’t have time to learn php. I could always just stick with Blogger and forget about WordPress altogether. Unless someone out there feels generous and wants to help – I’ll be happy to reciprocate.