OK, OK … Beacon has got a creepy factor

Some friends have been emailing me, asking if I’ve lost it completely regarding my last post. I’m not going to reiterate all of the privacy concerns Facebook’s Beacon is incurring all over the place. I know I posted how Busted Tees published my latest holiday purchase right there on my profile. Yes, I agree – it’s creepy. And they really, really need a very clear opt-out mechanism. But you have to admit, it’s a whole new level of behavioral advertising. Whether it’s effective or not we’ll have to see. That’s the selling point for me.